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Md Zohirul Islam

rohan.zohirul@gmail.com

I am a digital marketing enthusiast. I craft targeted campaigns that expand awareness, engagement, and customer satisfaction. I leverage data-driven insights to optimize the customer journey across digital channels, ensuring businesses reach their ideal audience. My expertise bridges the gap between digital marketing, e-commerce, and CX, driving success in today's competitive landscape.

I hold a Bachelor of Business Administration, Marketing Management Diploma, and Master of Business Administration Degree.

As a passionate digital marketer, I am certified in Google Search, Advanced Google Analytics, Google Tag Manager, HubSpot Inbound, and HubSpot Social Media. Additionally, I hold a Digital & Social Media Marketing Management Certificate from The University of Winnipeg.
I recently completed the Google Data Analytics Certificate, a rigorous, hands-on program covering the entire data analysis process scope.

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Work experience

Digital Marketing Strategiest

MRKD Digital Marketing

MRKD Digital Marketing, based in Ottawa, Canada, is a full-service digital marketing agency. With a mission to help businesses turn their strategies into action, the agency partners closely with business owners to enhance their digital presence, optimize marketing performance, and drive sustainable growth in the digital landscape.


At MRKD Digital Marketing, I played a key role in developing and executing full-funnel digital marketing strategies to drive lead generation, customer acquisition, and campaign ROI. Responsibilities included managing and optimizing paid ad campaigns across Meta (Facebook/Instagram), Google Ads, and other platforms, while overseeing budgets, performance reporting, and client communications. Lead funnels were enhanced through high-performing ad creatives and optimized landing pages across various content management systems (CMS) platforms, including Squarespace, Wix, Kajabi, WordPress, and Shopify, as well as automated email and SMS workflows. Emphasis was placed on enhancing tracking through GoHighLevel, implementing conversion rate optimization (CRO) best practices, streamlining operations through automation, and consistently delivering data-driven results for diverse client accounts by analyzing data through Meta Business Suite, Google Ads, Ubersuggest, Ahrefs, and SimilarWeb.. 

E-commerce & Digital Marketing

The Dufresne Group · Internship

Nov 2024 - Dec 2024

The Dufresne Group (TDG) is a Canadian company that owns and operates furniture retailers and stores, including Dufresne Furniture and Appliances (DFA), Dufresne Retail Solutions Group, and Ashley Homestore Canada.

As a Digital and E-commerce Marketing Intern, I updated website promotions, conducted customer journey and competitor audits, and maintained detailed competitor analysis. I supported Shopify marketing placements, coordinated assets for paid digital campaigns, prepared creative briefs, and provided analytics to measure performance. By collaborating with cross-functional teams and researching industry trends, I helped optimize customer experiences and enhance the brand's digital presence.

Marketing Manager

YELLOW by BEXIMCO

Sep 2022 - Nov 2022

YELLOW is a premium fashion retail brand in Bangladesh. As a retailer of its parent brand, BEXIMCO, YELLOW started its journey in 2004.

At Yellow, I was involved in developing and implementing an email marketing campaign utilizing Shopify and MailChimp tools. Collaborated cross-functionally to analyze data for audience targeting and template/content creation, managed standardized templates, ensuring upkeep, enhancements, and testing. Provided expertise in data integration for marketing automation across various digital channels. Prioritized optimization of campaigns for deliverability and engagement while staying current with email marketing trends and best practices.

Manager

Marketing and Sales

RISE

Jan 2022 - Aug 2022

RISE is a fashion-forward retailer that blends local culture with global trends, creating a unique spin on fashion. Pioneering Streetwear into the Bangladesh market, RISE offers various clothing and accessories.
 

At Rise, I centralized business digital assets across social media, Google Ads, CRM loyalty programs, and e-commerce to optimize online and offline customer experience. Utilizing analytics-driven strategies, including WGSN forecasts, to streamline marketing material design and enhance overall customer experience.

Manager

Marketing and Branding

Qrius Lifestyle

Dec 2020 - Dec 2021

Qrius is a prominent lifestyle brand in Bangladesh, nurturing a deep-rooted dream of building a better tomorrow accompanied by a commitment to quality, sustainability, innovation, and imagination.

As a part of this role, I prepared and presented campaign-specific marketing and route-to-market strategies while managing dynamic marketing communications across various platforms, including Facebook, Google, E-commerce websites, and local online/offline ad platforms. Establishing performance specifications, cost parameters, and sales estimates, I measure and report on the performance of all marketing campaigns, assessing ROI and overseeing the execution of digital and retail marketing strategies to ensure alignment with forecast benchmarks.

Deputy Manager

Marketing

YELLOW by BEXIMCO​

Jun 2019 - DEC 2021

YELLOW is a premium fashion retail brand in Bangladesh. It started its journey in 2004 as a retailer of its parent brand, BEXIMCO.

In this role, I coordinated brand introductions to Amazon USA and Walmart. I also spearheaded the learning, development, and implementation of Shopify-based e-commerce stores in Bangladesh and Canada. At my peak, Facebook subscribers reached 3.5 million. My primary focus was designing omnichannel communications for seamless customer journeys across multiple channels, including extensive digital and social media campaigns on platforms like Facebook, Google, Yahoo, SEO, and SEM.

Customer Services Manager

Grameenphone Ltd

Oct 2012 - Sep 2015

Grameenphone, widely abbreviated GP, is Bangladesh's leading telecommunications service provider.

Ensured superior stakeholder experiences through exceptional customer service across various channels, utilizing strong administrative and time management skills to enhance team productivity. Leveraged extensive product knowledge to efficiently address issues and proactively handle complaints. Identified root causes of problems, proposed optimal solutions, and ensured timely resolution while maintaining meticulous attention to detail. Actively engaged in cross-selling and up-selling strategies, adhered to communication procedures, and evaluated customer needs through NPS feedback, collaborating with the team to exceed personal KPIs and achieve collective goals.

Education

January 2023 - December 2024 Winnipeg, Canada

May 2020 - July 2022

Dhaka, Bangladesh

May 2011 - April 2016

Dhaka, Bangladesh

Marketing Management Diploma

The University of Winnipeg​

Masters of Business Administration

Bangladesh University of Professionals​

Bachelor of Business Administration

BRAC University

Extra Curricular Activities

Nov 2011 - Dec 2011​​

Jun 2023 - Present

Don't waste your food - Creative awareness

Design for Change

Brac University​​

Volunteer

PMI Manitoba

Certifications

  • Google Data Analytics Professional Certificate

  • Google Ads search

  • Google Analytics

  • Google Tag Manager

  • HubSpot social media

  • Digital & Social Media Marketing Certificate

  • Management Certificate

Digital Literacy

  • Adobe creative suit

  • Hubspot

  • Shopify

  • Mailchimp

  • CRM

  • Canva

  • SAP​

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